Registered: 09/11/01
Posts: 3969
Loc: North York, Ontario, Canada
"Middle aged men in Lycra a term coined by leading market research firm Mintel.
Michael Oliver, who wrote the report, said: "Thirty or 40 years ago, people would ride a bike for economic reasons, but our research suggests that nowadays a bicycle is more a lifestyle addition, a way of demonstrating how affluent you are."
The research shows that growth in bike sales is being propelled by 35- to 45-year-old men with families, who instead of going off and buying a sports car as they approach middle age now go for high-end bike instead. Spring will usually bring Mamils out of hibernation in search of fresh Lycra and carbon fiber - their staple diet. Lycra is like Spandex in USA"
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"I'd love it if we did it... but I guess I'm a big skeptic on Canadians because so many are retarded as fuck." - 355-Si, 2020